The Reels Playbook for Indian Brands in 2026 — From Someone Who’s Tested Everything
We’ve managed Reels content for brands across real estate, healthcare, food, fashion, and finance in Mumbai. And the single most common mistake we see — across every industry, every budget — is brands treating Reels like a shorter version of their TV ad.It isn’t. Reels are a fundamentally different medium. The rules are different. The audience’s patience is different. The...
How to Sell on Instagram and WhatsApp Without Building a Website First
A home baker in Chembur we know does ₹3 lakhs a month in revenue. She has no website. She has an Instagram page, a WhatsApp Business account, and a very organised catalog of voice-noted orders.She’s not the exception anymore. She’s the early proof of a shift that’s now gone mainstream.Social commerce — the ability to discover and buy something without ever leaving the social...
Your Meta Ads Are Burning Money. Here’s the Honest Reason Why.
We had a client come to us last quarter — a skincare brand from Lower Parel — with a straightforward complaint. They’d spent ₹4 lakhs on Meta ads in three months and could trace exactly ₹90,000 in revenue back to those campaigns. Their previous agency had called this ‘brand building.’It wasn’t brand building. It was wasted money with a polite explanation attached.And...
AEO: The Search Strategy Your Competitors Are Probably Ignoring
Here’s a thing that happened to us recently. We were running a training session for a client’s internal marketing team in Powai — a reasonably sharp group of people. We asked the room: ‘Has anyone here Googled something in the last week and NOT scrolled past the first thing that appeared?’Out of twelve people, two raised their hands.That’s the reality of search...
The Quick Commerce Marketing Playbook Nobody’s Actually Written Yet
There’s a running joke in our office that the best indicator of which brands are winning on quick commerce is the state of the co-founder’s phone at 11pm. Open Zepto. Search your category. Is your brand on the first screen? Or are you watching your competitors get the order?Quick commerce crossed ₹35,000 crore in 2025 and isn’t slowing down. But here’s what most brands...
