The Brutal Truth About Why Your Content Isn’t Working (It’s Not What You Think)
We’ve reviewed a lot of brand content over the years. And the pattern is almost always the same.The company has been publishing blog posts for two years. Fifty-three articles. Each one took three to five hours to write. They cover topics ranging from ‘top 10 digital marketing trends’ to ‘why social media is important for business’ to ‘how to improve your...
India’s Data Privacy Law Just Changed Marketing. Here’s What You Actually Need to Know.
We had a conversation last year with a performance marketing manager at a D2C brand in Mumbai. Her entire retargeting strategy was built on third-party pixel data pooled from publisher networks. When we mentioned the DPDP Act she said, and we’re quoting almost exactly: ‘That’s a legal problem. We’ll deal with it when our legal team tells us to.’Six months later,...
Local SEO in Mumbai — The Real Guide for Businesses That Want to Show Up on Google Maps
A client of ours — a physiotherapy clinic in Kandivali West — spent ₹80,000 on a website redesign last year. Beautiful site. Proper mobile-responsive design. Fast loading. She then told us her new patient numbers hadn’t moved.We looked at her Google Business Profile. It hadn’t been touched since 2022. No recent posts. Three photos. Reviews from 2021. And she was ranked fourteenth...
